Marketing & Sales

A marketing strategy refers to a business’s overall plan to convince customers to buy its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

A thorough marketing strategy covers the 4 P’s of marketing: Product, Price, Place, and Promotion.

A clear marketing strategy should revolve around the company’s value proposition. This communicates to consumers what the company stands for, how it operates, and why it deserves the customers' business. A well-constructed value proposition provides marketing teams with a template that should inform their initiatives across all of the company’s products and services.

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